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Focus
and Fear of Success - The Biggest Monkey on Your Back?
by Jack Humphrey
http://power-linking-profits.com
If you have been on the internet for awhile, you know that there are
millions of people trying anything and everything to get your attention.
They want in your wallet. It's a great big money grab out there folks, and
the net has become the biggest marketing arena on the planet, driving
whole industries and generating Billions of dollars in sales.
So what's the problem? Well, none if you are one of the small businesses
with focus. A whole lot of problems if you lack focus.
MORE...
There are myriad small business opportunities on the net today. And if you
do your research and find something you want to associate with, or you
create a product for a well-researched target market, you are well on your
way to financial success. Or are you?
You see the more you become active on the net as either someone looking
for the right opportunity, or as someone who has found the right
opportunity already, the more you are bombarded with choices. Everyday you
get emails saying that the next best thing since sliced bread has come
along.
The new "thing" demands your attention and you get nervous that
you might be missing out on another opportunity for financial success.
But don't you already have one? At least, haven't you been presented with
several great opportunities in the last week? So why on earth take a
serious look at yet another? Why fragment the time you need to spend on
your current business with all the marketing it takes to get yet another
off the ground and profitable?
What I am talking about here is something I call "Sign-up-Itis."
(Not to be confused with Sinusitis, which can be just as debilitating.)
It goes like this: You find your focus, you are fired up. All is good and
you are ready to start working on the hundreds of little things you need
to do to get traffic and make sales. You need to get good search engine
positioning, you need a links campaign, you have to research ezines in
your niche and place ads, you need to set up joint ventures, you need to
create and update content on your site, set up a merchant account, a
delivery system, and the list goes on from there.
Then you get an email from a friend or associate telling you that you HAVE
to check out the latest and greatest. You do. It's an awesome opportunity.
You look at your plate and it's already full with your current project,
but the plate has a lot of things on it you really don't enjoy doing. It's
a lot of work to make any business pay off, as you can see from the short
list above.
"It's Much More Fun To Think About Success Than It Is To Do The
Work It Takes To Achieve It"
But this NEW thing is exciting, fresh, new. It draws you in and it's MUCH
more fun to think about success than it is to do the work it takes to
achieve it, so you buy in. You get a ton of tools to start this new
venture. It's all overwhelming, especially since you have gone back to
your first venture and realized you now have TWO great things that can
both make you money, but they BOTH need your attention on a grand scale in
order to see profit.
Now, here is the part where most people give up. They say to themselves
"Internet marketing is nothing more than a series of steps that I
cannot complete. I am always excited when I get started on something, but
when it comes down to DOING what I start, it gets hard and doesn't happen
as fast as I would like it to."
Let me make one thing clear right now: It is not the net's fault for not
providing us with real opportunity.
Opportunity abounds and is right there for us to snatch up and achieve
success. Never let yourself fall into the trap of reasoning your way out
of success. "It's not for me." "I can't do this - it's for
people much better with computers and internet marketing than me."
The problem lies with your focus and your fear of success. You must CHOOSE
the opportunity you are passionate about, or create a product you stand
behind and love, and then hunker down for the long-haul! Make yourself do
everything you are taught to do to build your business and build it - all
the way or not at all.
It should be no surprise the next time you get an email with the next best
thing inside. You should say to yourself "That's great! Another
opportunity for someone has just been born! But I am busy with MY business
and cannot take on another venture at this time."
We Do It On Purpose
Lack of focus is sometimes a purposeful self-defeating tactic your
subconscious uses to keep you from success. Success is NOT a destination.
It's a journey.
And that journey scares the hell out of 99% of normal, everyday people. So
be it. It IS scary to think of radical life changes, even if they are for
what you consider to be far better than your current situation!
But don't let a lack of focus and your fear of success tear you away from
your dreams. USE your fear and confront it, right now. Today.
Make hard decisions and stick to them, then begin the process of working
on a focused, tight marketing campaign to make whatever venture you choose
the venture that sets you free.
Wear electronic blinders. Keep lean and mean and only take on new
responsibilities that will be good for your CURRENT business. Throw the
rest in the trash.
We all know there are tons of opportunities out there. That is a fact.
It's time now to get the stars out of your eyes, choose your niche, your
product, your affiliate program or your MLM, and get to work. Make a vow
not to stop until you are where you want to be financially.
The question is not "Can you really make money online?" This has
been proven time and again over the years by thousands of people, many of
whom you read about all the time.
The question is "Do you really want to be one of those people, or are
you stuck in a cycle of constantly sabotaging your success with a lack of
focus?"
The cure for Sign-up-itis is focus and hard work. Success is something you
decide to achieve one day. It's that decision that is often the biggest
hurdle any future success story has to conquer.
--------------------------
Jack Humphrey is the Author of "Power linking 2: Evolution"
which hit the net this week to rave reviews. Grab your copy
before your competition does at http://power-linking-profits.com |
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