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Boost
Your Business and Personal Success by Creating Your Own Luck!
by Jack Humphrey
http://power-linking-profits.com
Jason Zweig wrote a great little article in Money Magazine called "R+U
Lucky? Some Guys Do Have All The Luck. Here's How to Join Them"
(Money, August 2003 pp85).
In it he describes the patterns that "lucky" people follow and
how to increase your odds of success by basically placing yourself in the
"right place at the right time."
Can you always be in the right place at the right time? Not really, unless
you broaden your definition of that phrase a bit, as I have.
MORE...
My Definition of The Right Place at The Right Time: "Putting yourself
in every corner of your market niche in some fashion so as to be in front
of customers and people who can further your business through
partnerships, buyouts, joint ventures and many other opportunities that
only come through the luck you *create* by being active and involved in
your niche."
Zweig talks about the fact that some people seem actually
"skillful" at being lucky. A British psychologist, Richard
Wiseman, even wrote a new book on the subject called "The Luck
Factor." (See www.luckfactor.co.uk)
Wiseman did a study on over 400 people who thought of themselves
as either very lucky or unlucky.
"He found that some are indeed luckier than others, that lucky people
share similar attitudes and that many apparently random outcomes can be
controlled" says Zweig.
Think of the first person that comes to mind who owns an online business
and who you think of as "lucky." Actually, think of about 5
people. Should be an easy list to make - they are your competition, or
business owners you admire, most likely.
Now, what trait would you say your list of 5 lucky people share? I would
venture to say they all share the same trait of being, at one point or
another, "in the right place at the right time."
How did they do it? Was it really blind luck? Are the odds dismal? The
same as winning your state lottery jackpot?
Not even close! Although there are some people who really cannot explain
their luck, and who truly were just "touched by an angel," most
successful people are successful because they are engaged to the hilt in
their business. They are active promoters of their businesses in a radical
way. They all have a fanatical involvement in networking themselves and
their businesses.
The biggest mistake I see people make with their online businesses is that
they separate their "self" from their business. They let the
products speak for themselves, which is ok as one component of a marketing
campaign, but that's not enough. They also successfully market
*themselves* as well as their business. They see themselves as important
factors in the success and identity of their business.
"Lucky" people see no separation of the two in fact. Products
and services are inanimate "things." They are nothing really,
without the people behind the scenes who put themselves in front of the
scenes as much as possible and let others get to know THEM.
Why do you think so many people come back from conferences with stories of
how they landed a great partner they never thought they'd even get to
answer an email?
Conferences and seminars are the epitome of "creating luck." The
least important thing about them is the formal ceremonies. The good stuff
happens at the bar in the hotel after the presentations are over. The
"good stuff" is being in the right place at the right time. You
are definitely creating luck whenever you network with peers and possible
partners.
If you let yourself get lost in the day-to-day operations of your business
and you don't allow yourself time to think about the ways in which you can
get your "self" in front of the people who can break you into a
whole new league of success for your business, you will be less
"lucky" in business.
There are lots of real rags-to-riches stories on the net. People are
succeeding and profiting online like never before, but few do it in a
vacuum. You will find more often than not that a story of success will
begin with a line like "My business REALLY took off when I
met..." or "I was talking on the phone one day with...and all
the sudden an idea was born."
Want to create some luck for yourself? Get involved in your business at a
level in which you are always in the right place at the right time. Being
active in online forums, calling people on the phone rather than using
email, meeting people in person who can help you get your products in
front of thousands of potential customers, all these practices are used by
the ever-lucky, most successful people on the planet.
Put yourself into your business as part of the product. Develop
relationships. Run far far away from people who want to sell you on the
concept that you can succeed online without having to talk with or meet
others. Success has never knocked on the door of people who aren't open to
human contact - that's a ridiculous and self-defeating practice.
If you are passionate about making money with an online or offline
business, good old fashioned networking will always win out over any other
method of advertising.
So, now you have the formula for "creating luck." If you can sit
down this weekend and figure out all the ways you can put yourself in the
right place at the right time to increase your business - including a
powerful linking campaign for your website - you are going to start to see
that there is a pattern indeed to creating luck and making things happen
for your business.
--------------------------
Jack Humphrey is the Author of "Power linking 2: Evolution"
which hit the net this week to rave reviews. Grab your copy
before your competition does at http://power-linking-profits.com |
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