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Insight:
Failure and Success In Online Business
by Jack Humphrey
http://power-linking-profits.com
Creativity and Determination are the KEY ingredients in all online success
stories. So many times, as a moderator and participant in the net's most
active and lauded online marketing forum, The Internet Marketing Warriors,
I have heard the same questions repeated by hopeful marketer after hopeful
marketer. And mostly they begin with "How do I...?"
Similar questions, in a dead-heat in frequency, vary around a theme such
as "What tool should I use to...?"
Know-how and tools. Go to any forum on the net, on almost any subject, and
you will find hundreds or even thousands of people exchanging information
on know-how and tools. "What is the best way to write copy?"
"Which autoresponder script is best for my business?" "What
hosting is the best for me?"
Very infrequently will you come upon a marketing discussion that talks
about creativity and determination. Even more rare is a successful product
that shows people HOW to be creative and determined. This is because tools
and know-how are so much easier to write about.
If this, then that. Such a small phrase, yet it is the bulk of what
internet marketing training is all about if you have read even a small
pile of ebooks geared toward making you a better sales producer.
And the formula sells - bigtime.
But then, why are there so many people failing at marketing their business
online? What is IT that separates the masses from the relatively few truly
successful online small businesses?
It is this: You cannot teach people creativity very easily. Some would say
it's impossible. Art classes are simply tools to weed out people that
don't have IT so they can get busy pursuing another line of work!
And it is this: Determination (including work ethic, stick-to-it-ivenss,
seeing something through to the end) is even harder to simply instill in a
person with the written word or teleseminar. You cannot reach through your
ebook to slap someone everyday to recapture their focus for them and keep
them on-task.
The problem is compounded when you have one of the above and not the
other. Creative people very often have no business sense or the drive
necessary to acquire it. Determined people fail gloriously in a gallon of
sweat at five in the morning without creativity. Nothing is probably more
disheartening than having one or the other. It must be like being able to
see over the fence, but not have what it takes to climb to the other side.
Tools are tools. We must use them in any profession to the best of our
ability. Henry Ford used tools to create Model Ts. But did you ever read a
story proclaiming that Ford won the day with his tools? Of course not. The
stories are about determination and creativity and that's it.
You can go out right now and get the best software, the most expensive
copywriter, the best programmer, and even the best product since sliced
bread. And you can fail. It's been done more times than success by a long
margin throughout history.
This article is not about how to succeed at internet marketing. It is not
about tools that will help get you over the fence where the grass is
greener.
This article is an observation. An observation that is seeded with clues
that only creative and determined people will pick up on. And, despite all
the success manuals and training you may have spent hard earned money on,
this article contains the answer to why many people fail and some succeed
at not only internet marketing, but in anything in life.
Creativity in internet marketing is being able to think beyond what others
have accomplished to date. It's being able to take the pulse of the
internet and the human condition and react by putting something together
that is needed and desired.
Determination is being able to go out on a limb and work until you succeed
despite obstacles and naysayers. It is fueled by belief in yourself and
your creative ideas.
Do you have these two key ingredients? Can you see what is possible that
thousands of other great minds have overlooked? If so, can you then take
that vision and turn it into reality with dogged determination and perhaps
the hardest work you have ever done in your life?
If you have "it," then you can go learn about our trade from the
technical (tools) standpoint and you can use them to succeed with your
creativity and determination. The tools are worthless by themselves.
I hope one day to see a lot more questions about the creative process as
it relates to business and success in forums in the future. I want to see
questions (and honest answers!) about how much work it takes to create a
profitable business online. Then I will know that a lot more people are on
track and are asking the RIGHT questions. Most of all, I hope to see more
training materials from experts that deal with not only what tools and
systems to use, but with topics on how to think freely, on your own, about
how you could make something better or make something new out of the
situation at hand.
Finally, when you hear that this business is not for everyone, it means
quite specifically that this business is not for people who cannot think
outside the norm and work long hours. That's why businesses that people
try to sell you that "do all the work so you don't even have to
think" are so absurd.
No one has ever succeeded at anything without creativity and
determination. Unless they have entered a couch potato contest. But even
then the most successful people are going to be the ones who think
creatively about how to sit on that couch longer than anyone else and
watch more TV than was formerly thought humanly possible.
Here is an example using the above: 99% of the people who set out to be
the #1 Couch Potato will simply start out by sitting in front of the TV
for as long as they can. They think, "I will just out-potato everyone
else by doing it 24/7."
And they will all fail. Because one person is going to think creatively
and freely. They are going to buy 5 TVs and plug them all in in front of
the couch. They are going to out-potato everyone else by being able to
compound the amount of TV they can watch by 5 times the amount of everyone
else while doing no more work than the other 99%. Through creativity and
determination, the person who wins at anything is going to find ways to
succeed that most people never would have thought of.
In the end, if you want to succeed online, you must ask yourself: Do I
REALLY have the creativity and determination to turn my current situation
into a better one through an online business? Don't worry about tools and
know-how. Those can be learned and used by anyone. But there is no need to
commit yourself to a big learning curve if you don't have what it really
takes to succeed in the end.
--------------------------
Jack Humphrey is the Author of "Power linking 2: Evolution"
which hit the net this week to rave reviews. Grab your copy
before your competition does at http://power-linking-profits.com |
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