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Why are people leaving?
Copyright © Charlie Page
While the number of people who sign on to the Net for the first time still
increases every day, people are *leaving* their Internet businesses in
record numbers.
Some have even made a career out of leaving the Internet. ;)
People are leaving the Net because they are fed up ... frustrated ...
disappointed.
You may have felt the frustration too. So much hype, so few real answers.
So many promises, so little reality.
One of the things I like about my autoresponder service is that people can
leave comments behind when they leave our little DOE Insider family.
Mostly, people tell us what's on their minds. If I can help, I write them
back even though they left the list.
We had 10 people leave the list last week (we're blessed with a low
unsubscribe rate) and the comments they left behind point up an
interesting trend.
-----
Comments: I just do not have time to deal with it, but I think you are
doing a good job for the people that do :)
Comments: I am withdrawing from Internet Marketing so I no longer require
this service. Thank you.
Comments: I do not need the information anymore. I have quit my business.
Thank you!
Comments: Changing direction from mlm to investing.
Comments: Fed up with the whole internet thing. Nothing to do with you
-----
That last person summed up something one hears much more often lately.
People are fed up, disappointed, frustrated.
Frustration is an interesting emotion. Many years ago, a very wise man
said that frustration ultimately stems from unrealistic expectations.
Does that describe the Internet or what!?!
So, WHY do people become frustrated and what can you do to AVOID the
frustration? Below are several ideas to help.
===== The Problem
First, the causes of frustration.
There seem to be three main causes of frustration on the Net
today.
1. Too much hype.
2. Lack of real support.
3. Rampant false expectations.
People are frustrated with the hype out there. The problem here is
self-evident. I heard a guy say the other day that if he could bag up all
the manure (not the word he used) he has seen online, he could fertilize
the entire state of Texas. Great line.
People are also fed up with being sent to a Frequently Asked Questions
page when what they need is to speak with a real person. People need, and
want, personal support.
Third, and to be truthful, people come online with their expectations set
*way* too high. The Internet is NOT the pot of gold at the end of the
rainbow. Never has been, never will be. No one makes their fortune in 30
days, or 35 days, or 45 days. They just show you a glimpse of their bank
account that makes it look that way.
Here's the frustrating part of this for me. I KNOW that almost anyone can
succeed online.
But if you let the frustration win, if you let it get you down and quit,
you have ZERO chances of succeeding online!
===== Now ... A Solution
You can beat this frustration! DON'T give in to disappointment. Stay the
course and you WILL win!
Here are ways to beat back the frustration, keep your chin up, and
put yourself in a position to profit online.
1. Become Hype-Proof
Learn to see the information you receive in a larger context. All good
marketers know how to make their product sound appealing, and know how to
create a sense of urgency.
Only YOU know if you really NEED another autoresponder, or another eBook
on how to write an eBook, or ... you get the point.
See number five for a quick way to become hype-proof.
2. Understand That Off-Line Business Rules Still Apply
We must understand that it still takes money to make money We still must
advertise to sell goods and services. The Net makes this wonderfully easy
and effective, but we still must take the steps.
3. Separate Yourself From The Net - Don't Be Online Too Long
Many online entrepreneurs work late into the night. About the worst
possible time to make a purchasing decision is after a long session of
being online. It's often wise to wait until the next morning, or next
evening, to make a decision.
4. Don't Fall Prey To Information Overload
In this is the number one problem I see with people who have gone online
within the last three to six months. Everyone gives away so many e-books
and the courses. How can a person be expected to read everything, much
less not drown in the information.
One solution to information overload is to make a list of things that you
really need in your business, then research them one at a time.
For example, you're going to need an autoresponder, you're going to need
to do advertising, you will need a web hosting company, you're going to
need to create a web site, and you will need for five other things before
you can successfully do business online.
Now take one thing at a time, and learn what you need to know about that
one thing. Then, move on to the next.
5. Wait 24 Hours Before Buying Anything
When I wrote this line my bank account hollered Amen! If only I practiced
get faithfully. I have never waited 24 hours to buy something and
regretted it.
Please don't fall for the JavaScript trick where web sites tell you that
you must order within the next three days, three minutes, or three seconds
to get that "once a lifetime" price.
I can guarantee that 99% of the time, this is a trick. To prove it for
yourself, bookmark the next site you visit that offers a limited time
guarantee. Then visit the site the day after the guarantee was supposed to
expire. Or, if you know how, view the source code and see the JavaScript
for yourself.
6. Take Something Of Value And Stick With It
Recent studies show the common pattern of behavior on the Internet is to
join a program, promoted a little, and then leave it. This can not lead to
success.
In any business, success takes time. Give your online business the time it
needs to succeed and it will reward you with passive income for years to
come.
7. Don't Fear You'll Miss IT ... IT Doesn't Exist
This is the BIG ONE folks! Right now, for example, Mastery TV is all the
rage. Only six months ago, a program called Cash Evolution was all the
rage. As I understand it, Cash Evolution, even with Mark Joyner's
endorsement, was a disaster.
Will Mastery TV end up a winner or loser? While I don't pretend to know
the answer, and many factors will determine that answer, I do know that no
one who signs up, promotes for two weeks, and quits, will make ANY serious
revenue.
Doing business on the Internet has been challenging lately. Spammers make
it harder to get messages delivered, yet you're reading this one. More and
more web sites means more competition, yet your site got visitors today.
Success online comes down to this ....
Do the basic things very well, stick with it, and success WILL be yours!
Charlie Page is the owner of the Directory of Ezines, the first and most
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the Internet. Charlie can show you how to sell more products and earn more
affiliate commissions using the Internet's #1 marketing method ... ezine
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