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Is It Too Late For Email Marketing?
Copyright © Charlie Page
There seems to be a growing sentiment on the Internet that email marketing
is in big trouble. Only this morning I read one report that claims that
"95% of email marketing messages" won't be deliverable in the
near future. Every day we read new, and increasingly intense, articles
about how Habeas will put us all out of business.
Yet in the face of what is undeniably a troubling situation, I know people
who have only started marketing via email (primarily using ezines) in the
last few months and are prospering.
Given these two seemingly opposite pieces of evidence, I wonder if it's
time to revisit the basic tenets of successful email marketing? In that
light, I offer these five ways to succeed with email marketing in any
environment.
One. Understand that it takes work. If there really is an automated way to
spend a few hours a week working at an online business and make big bucks
I respectfully ask to see the proof. Feel free to email me with the
details, but only if you are personally making over $200,000 a year. ;)
The Internet provides a wonderful opportunity to anyone willing to work,
learn and apply the skills they gain. It's also the fastest way short of
Las Vegas to go broke if you are looking for a quick buck. Like any
business, look at your online business as a long-term venture and you will
do well. Which brings us to point #2.
Two. Commit to quality. Want to know the absolute, #1, surefire way to
beat the spam filters at their own game? Produce information that is so
valuable that readers will take action in order to receive it and notice
when they don't receive it.
It's all too easy to blame filters for non-delivery when in fact readers
don't take what we say seriously because we don't stand out from the
crowd. We, as email marketers, have an obligation to produce content of
such high quality that readers clamor for it. Doing this is actually quite
easy if what you have to say is relevant to your reader's life and comes
from your heart. Commit to quality and the marketplace will reward you.
Three. Be personal. I've spoken to so many people over the years that said
"I'm not a writer so I can't produce an ezine (or write an article,
or a sales letter, etc.)" But once I see what they have written I'm
shocked by their insight, desire to succeed and skill. Some of the best
ezines I've ever read wouldn't hold up to an examination by a fourth grade
English teacher ... but they changed my life by teaching me something. Do
that, change their life and teach them something, and your email marketing
will be well received.
Four. Be flexible. I can't recall a time on the Net where being flexible
was more important than now. If spam filters are killing us we must learn
to adapt. We must be informed. We must adapt. We must overcome. If our
email does not get through we must find a way to get the message to
readers another way. If readers want HTML we give it to them. If they want
weekly editions vs. bi-weekly, we meet that need. You will never go wrong
meeting the needs of your readers. Which leads to point five.
Five. Know your readers. Readers are individuals, just like you and me.
Great email marketing is a lot less about using pithy wording and making
an emotional appeal that it is about knowing and meeting the needs of your
subscribers.
The good news is that subscribers love to interact. They love to tell you
about their needs dreams and desires. The more you listen the more you can
meet those needs and make the profits you seek.
Is it too late to begin email marketing successfully?
No way.
Use the five suggestions above as a platform and begin to build your email
marketing business today. Just like the story of Chicken Little, there
will always be those who claim the sky is falling. Don't let them dissuade
you from acting.
Commit to quality, be yourself and provide a product or service of value.
Combine those things with a little "sweat of the brow" and you
simply cannot help but doing well.
Charlie Page is the owner of the Directory of Ezines, the first and most
comprehensive list of quality ezines that accept advertising available on
the Internet. Charlie can show you how to sell more products and earn more
affiliate commissions using the Internet's #1 marketing method ... ezine
marketing! |
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Directory of Ezines
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The first and most comprehensive list of
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Learn how to sell more products and earn more affiliate
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