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Increasing
Link Popularity
(C) Michael Rasmussen
All Rights Reserved
http://www.search-engines-revealed.com
Search engines are the gateway to the Internet; they are the first tool
that potential customers use to find the products and services they need.
This is why link popularity is so imperative. If the customers do not find
your website, you have no possibilities of making any sales.
You're probably wondering what the blazes is popular about a link! Well,
in a word - plenty! Link popularity refers to the ranking assigned to your
website by the search engines, and it determines the ranking your page
gets when keywords are entered into a search engine. So, you're probably
wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that
have links to their pages from related, quality sites. It's a simple
formula, but a very important one. Google created the system, and now
virtually all the most popular search engines employ it to rank your web
pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve
link popularity, but without achieving this step, it is almost certain
your site will never rank highly on any search engine. But don't be
discouraged; there are tried and true ways of achieving link popularity
using the most competitive keywords.
There are a few things you should be aware of. The first is that just
linking up with a large number of other websites will not achieve link
popularity. In fact, it may have quite the opposite effect. This is
particularly true when pertaining to websites that are nothing more than
"link farms" - pages containing line after line of
indiscriminate links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so steer clear of
them!
The next thing to bear in mind is the quality of the site you are linking
to. Never link to a page you have reservations about your visitors seeing.
The last thing you want your website to appear as is indiscriminate and
cheap. Linking to sites of poor quality will only lessen your link
popularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme link popularity and
improve your rankings to stellar status on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to
get a listing in a popular directory, such as Open Directory Project and
Yahoo. If your site is business-related, you will want to be listed on
Yahoo, and despite the fact that it will cost you around $300 a year, it
will be money well spent. If your site is non-commercial, the listing will
be free, but it will take time and follow-up to actually get it listed.
Open Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make a lot of
follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of appropriate category,
and this just takes some common sense. For example, if your company ships
Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny
State, do NOT submit your listing to "Retailers from Nowhere, Tiny
State." BIG MISTAKE! All you have to do is look a little deeper - and
submit your listing to the "Fine Alpaca Wool" category. You will
not only associate yourself with culture and quality, but you will be
listed in a national category.
The next step after you have attained directory listings is to locate
other quality sites that will increase your link popularity. Try to find
sites that are in some way related to yours, so not only will your link
popularity increase, but your customer base may also be expanded. You want
to avoid your competitors and look for sites that are useful to your
site's visitors. Let's look at the Alpaca Wool site example. Linking up to
a site that sells knitting supplies would be helpful to your visitors, and
the chances of the knitting supply site wanting to link up to your site
are also greater. By linking to a related site that will be relevant to
your website's traffic, you are increasing both of your site's business
prospects - and both of your sites' link popularity.
Not all sites want to link to other sites, so you will have to do some
research when you are looking for possible linking partners. Google is an
excellent starting place for your search. Make sure you enter keywords
that you think quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked, non-competing websites
that have a links or resources page. Go to these sites and objectively
assess them. Look at the quality of the product, the graphics, and the
ease of use. Then check out the other sites they are linked to, and
determine if your own site would fit in with the crowd.
When you decide you have found a good prospect, you must set out to woo
them. The first thing to do is to add a link on your own links page to
their site. This is an essential first step; it shows good faith, and ups
your chances significantly of their reciprocity. After you have added
their link, you must contact the webmaster of their site. Since this is
almost always done by email, you want to make sure it is immediately clear
that your message is not junk mail. This requires that you tell them right
off the bat that you have added a link to their page on your site. A hook
like this almost always insures the reader will read on.
Next, be sure to be flattering and let them know how much you appreciate
their website. Make sure you emphasize that you have actually visited
their site, and that their site is not just a random pick. Give them the
address of your links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not only benefit
from the increased traffic your website will direct their way, but you
will also increase their link popularity. Briefly, explain why link
popularity is so essential, but do this in a sentence or two so you don't
sound like a professor! Finally, tell them you would greatly appreciate if
they would reciprocally add a link on their own links page to your
website.
Go through this process with as many appropriate sites as you can find,
bearing in mind the criteria of quality and non-competitiveness. After you
have emailed all relevant sites, be sure to check these website frequently
to see if they have added a link to your page. Give it about a month, and
if no link appears, try another charming email. Then give it another
month, and if your site is still absent from their links page, it's time
to remove their link from your own links page. The only time you want to
pursue a link further than this is if you believe a site is crucial to
your link popularity and your business needs. Just remember to keep all
your communications complimentary and cordial.
Then set up a schedule to check your ranking in search engines frequently
to see if your link popularity has improved. This is not achievable in the
blink of an eye. It will take some time and a good deal of work. There is
no way around the labor-intensive quality of improving your link
popularity, which is why search engines regard it with such importance.
By the way - make sure you have a beautiful, streamlined site or you will
never persuade anyone to link up to you. Be prepared to keep plugging away
at this process, as long as it takes, until you achieve link popularity
stardom!
Michael Rasmussen is a successful Internet Marketing Consultant and author
of many top-selling eBooks. Michael has been marketing online since the
early days and he knows what it takes to make money and succeed online.
Stop by his Web site and subscribe to his Free monthly newsletter full
strategies and techniques for successful web site promotions that can help
YOU!
Go to http://www.search-engines-revealed.com |
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