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Increasing
Your Search Engine Ranking
(C) Michael Rasmussen
All Rights Reserved
http://www.search-engines-revealed.com
The methods employed to increase your search engine rankings may seem like
rocket science to you, so you have probably avoided dealing with this
issue. I am here to tell you - the time has come to face your website! A
high search engine ranking for your website is so essential that if you
have the slightest desire to actually succeed in your business, there is
no way you can continue to avoid this issue.
At least 85% of people looking for goods and services on the Internet find
websites through search engines such as Google, Yahoo, and MSN. The idea
of optimizing your pages for high search engine rankings is to attract
targeted customers to your site who will be more than likely to make a
purchase. The higher your page comes up in search engine results, the
greater the traffic that is directed to your website. That's what search
engine optimization is about.
You can immerse yourself in all the technical information available online
to figure out how to optimize your web pages to achieve higher rankings.
Or you can look at a few simple items on your pages, make some small
adjustments, and most likely see improved rankings quite rapidly. The
first item you should examine is the title bar on your homepage.
The title bar is the colored bar at the top of the page. Look at the words
that appear there when you access your home page. To increase search
engine rankings, the words on your homepage's title bar should include the
most important keywords or phrases, one of which would include your
company name.
Then click on all your links and examine the title bars on the pages you
access. Each title bar on every single page of your site should contain
the most important keywords and phrases taken from the page itself.
However, avoid very long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title bars, and make
sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search
engines generally list sites that contain quality content rather than
scintillating graphics. The text on your site must contain the most
important keywords - the words that potential customers will be typing
into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable
due to your design, aim for at least 100 carefully chosen words. If you
want to achieve a high ranking on search engines, this text is essential.
However, the search engines must be able to read the text, meaning that
the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to
highlight a word or two. If you are able to do this, the text is HTML. If
the text will not highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in order to
increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like
something out of science fiction, but it is really just simple code. Many
people believe that meta tags are the key to high search engine rankings,
but in reality, they only have a limited effect. Still, it's worth adding
them in the event that a search engine will use meta tags in their ranking
formula.
To find out if your page is set up with meta tags, you must access the
code. To do this, click the "view" button on the browser menu
bar, and select "source." This will pull up a window revealing
the underlying code that created the page. If there are meta tags, they
usually appear near the top of the window. For example, a meta tag would
read: meta name="keywords" content=. If you do not find code
that reads like this, ask your webmaster to put them in. This may not do
much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is
extremely important in terms of search engine rankings. Almost all search
engines use link popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search
engine, the search engine will then show you what sites are linked to your
site. In the case that there aren't many sites linked up to yours, or that
the sites that are linked up have low search engine rankings, consider
launching a link popularity campaign. Essentially, this entails contacting
quality sites and requesting that they exchange links with your site. Of
course, this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only boosts your
search engine ranking, but it also directs more quality traffic to your
website.
Search engine rankings are extremely important for a successful Internet
marketing campaign. Before you go out and hire a search engine
optimization company, try taking some of the simple steps listed above,
and see if you can't boost your rankings yourself. Don't ever ignore this
all-important factor in Internet marketing. Remember, the higher your
search engine ranking, the more quality customers will be directed your
way.
Michael Rasmussen is a successful Internet Marketing Consultant and author
of many top-selling eBooks. Michael has been marketing online since the
early days and he knows what it takes to make money and succeed online.
Stop by his Web site and subscribe to his Free monthly newsletter full
strategies and techniques for successful web site promotions that can help
YOU!
Go to http://www.search-engines-revealed.com |
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